HoneyFig is a cozy brand design studio that crafts bespoke brands with power and purpose.

peek the process

Graphic of a purple squiggly line
Janelle sitting on a couch smiling
Janelle laying on the couch taking a selfie

my core branding belief #1

Always build your brand from your aspirations, not others expectations.

I believe every brand can inspire change and create authentic connections, but it all starts with the foundation of building it around your aspirations and your dream, not what other people expect from you or what the “industry norm” is.

Assorted home decor pieces placed together. Slippers, vase, candle, lavender plant

my core branding belief #2

The best brands are the ones that create a sense of belonging.

I believe in building brands that are felt, experienced, and remembered. I create brands that resonate with your people and connect them to something bigger than themselves.

Janelle sitting on the couch in white sweatpants and sports bra looking to the left

my core branding belief #3

Women-owned brands are the ones creating lasting change.

I believe women-owned businesses are the ones that are reshaping industries and redefining success in a healing and sustainable way. Your story and mission are what guides your brand and I'll make it reflect your strength and individuality.

Janelle laying on the couch taking a selfieAssorted home decor pieces placed together. Slippers, vase, candle, lavender plantJanelle sitting on the couch in white sweatpants and sports bra looking to the left
Janelle sitting on a couch smiling

Janelle

Lead Designer & Founder

Hi hi! I love working on personality-filled brands that are a true reflection who you are and ooze elegance and a natural luxury.

I started HoneyFig in 2018 and since then it's grown into a passion for helping women like you build brands that really matter.

I looove all things cozy, lavender london fogs, browsing bookstores, fancy cocktails, finding the perfect gifts, puzzling, aaaand cake batter ice cream of course.

follow me on ig

Lauren

Co-Designer

Helloooo! I joined the HoneyFig team in 2021 because I fell in love with Janelle’s design style, and I stayed because I adore Janelle and the heart behind the studio.

When I’m not chatting with Janelle on Voxer or searching for the perfect font, you can find me exploring the local coffee shop, thrifting for books to fill my home library, ordering pasta at every restaurant, and (surprisingly) also drooling over cake batter ice cream.

follow me on ig
Janelle sitting on a couch smiling

janelle

Graphic of a purple squiggly line

a lil
about
us

lauren

Graphic of a purple squiggly line

arsenic and adobo by mia manansala

a book i love to REC

one true loves by Taylor Jenkins reid

ttpd and folklore

my fave taylor swift era

ttpd and evermore

apparently! kid

meme i always quote

what the dog doin

journaling and hair treatments

how i care for myself

lavender bubble baths & a good book

MY PROCESS IS
SWEETER THAN
HONEY

Janelle sitting on a couch smiling

step 01  ✿  we connect

We'll grab our fave drinks and meet on Google Meet! We’ll talk all about your project, get to know each other, and map out a plan.

step 02  ✿  we collaborate

You’ll fill me in on all the deets of your business, and I’ll strategize how to bring everything together into a strong, memorable brand.

step 03  ✿  we create

Lauren and I will take care of all the designing and share our strongest concepts with you for your feedback.

step 04  ✿  we share & tell

Your feedback is what makes your designs thrive! Your vision leads the way, and we use our expertise to bring it to life.

step 05  ✿  we refine

We’ll refine the designs based on your feedback until it’s perfect, perfect, perfect. Two rounds of edits are always included.

step 06  ✿  we celebrate

Pop the confetti and bring out the fancy chocolate! Once approved, we’ll send you your final files, organized and ready for you to use.

My design studio exclusively works with women-led businesses, crafting brands that are as intentional and ambitious as their founder ☺☺☺

My design studio exclusively works with women-led businesses, crafting brands that are as intentional and ambitious as their founder ☺☺☺

My design studio exclusively works with women-led businesses, crafting brands that are as intentional and ambitious as their founder ☺☺☺

My design studio exclusively works with women-led businesses, crafting brands that are as intentional and ambitious as their founder ☺☺☺

My design studio exclusively works with women-led businesses, crafting brands that are as intentional and ambitious as their founder ☺☺☺

My design studio exclusively works with women-led businesses, crafting brands that are as intentional and ambitious as their founder ☺☺☺

view project

Meet Us

Meet Us

Mic sitting on top of books
Janelle sitting on a couch laughing
Mic sitting on top of books
Janelle sitting on a couch laughing
Flatlay of headphones, journal, hair clip, disco balls
Slippers, candles, plants
Close up of pampas
Slippers, candles, plants

about my studio

HoneyFig is an independent, cozy design studio, crafting bespoke brands with power and purpose.

Mug on top on books, plant and microphone on desk.

Some brands you just see. Then there are brands you experience.

I believe every brand has the power to inspire change and create authentic connections, but it all starts with the foundation of building it around your aspirations and your dream—not what other people expect from you or what the “industry norm” is. 

SEE IRL EXAMPLES

Through my work, I’m not just aiming to redefine success; I’m aiming to cultivate brands that are authentically-you, deeply fulfilling, and driving positive change in our world.

Janelle

Lead Designer & Fig Founder

With an expertise for minimalist aesthetics, personality-driven design, and creating luxury experiences, I’m to support and creatively collab with empowering women like you. (Always with tea and slippers nearby, you’re dealing with a taurus x homebody after all).

I started HoneyFig in 2018 and over the years of designing just for the art of it, I’m now designing for the art of creating authentic brands that drive radical change in our world.

follow on ig
Janelle sitting on a couch smiling
Janelle sitting on a couch smiling

Lauren

Co Designer

In 2021, I found my calling with the HoneyFig team, inspired by the shared vision of working alongside Janelle to empower women to craft compassionate brands and lead lives brimming with authneticity.

My design background combined with an interest in human behavior allows me to infuse a distinctive flair into my creative projects. You can usually catch me nestled in the corner of a cozy cafe with my Kindle and a perfectly frothed latte in hand.

follow on ig

janelle

Graphic of a purple squiggly line

a lil
about us

lauren

Graphic of a purple squiggly line

shady hollow by juneau black

a book i always recommend

one true loves by taylor jenkins reid

Folklore & tTPD

my fave taylor swift era

evermore & ttpd

apparently! i've never been on live television befoooore!

a meme i always quote

what the dog doing

coloring w/ ambient lights and a cake batter candle burning

how i care for myself

lavender bubble baths with white wine and a good book

meet the fig fam

Janelle, Fig Founder & Lead Designer

With an expertise for minimalist aesthetics, personality-driven design, and creating luxury experiences, I'm here to support and creatively collab with empowering women like you. (Always with tea and slippers nearby, you’re dealing with a taurus x homebody after all)

I started HoneyFig in 2018 with a dream of creating art and working on my own terms. Then as my experience in life and in business grew, I started to crave art that had a purpose beyond decor—I wanted to create authentic brands that drove radical change.

We live in a world with systemic issues around authenticity, particularly for women, and especially for women of color. My work live to trash that narrative and build a new story rooted in equality and compassion.

FOLLOW ON INSTAGRAM
Mug on top on books, plant and microphone on desk.
Mug on top on books, plant and microphone on desk.

meet the fig fam

Lauren, Co-Creative & Design Assistant

In 2021, I found my calling with the HoneyFig team, inspired by the shared vision of working alongside Janelle to empower women to craft compassionate brands and lead lives brimming with authenticity. Together, we're on a mission to channel more resources into the hands of the bold and caring women poised to make a mark on the world—because, yes, we wholeheartedly believe it's possible.

My design background, combined with an interest in human behavior, allows me to infuse a distinctive flair into our creative projects. When I'm not weaving my magic with HoneyFig, you can catch me nestled in the corner of a cozy cafe, my Kindle and a perfectly frothed latte in hand, diving into my latest read.

FOLLOW ON INSTAGRAM

We understand the thought, intention, care and labor that goes into building a business focused on helping other women.

We know how it feels to want to be there for others and be the person that helps boost someones confidence and makes them feel welcomed, safe, seen, and empowered.

Your business is changing lives, defying the patriarchy and impacting generations through the work you do. And everything we do is intended to amplify, elevate and showcase that–not hide it.

work with us

My Core Branding Beliefs

#1: Build from Your Aspirations, Not others Expectations

I believe every brand has the power to inspire change and create authentic connections, but it all starts with the foundation of building it around your aspirations and your dream, not what other people expect from you or what the “industry norm” is.

Janelle sitting on a couch smiling

#2: the best brands create a sense of belonging

I believe in building brands that are felt, experienced, and remembered. I create brands that resonate with your people and connect them to something bigger than themselves.

Janelle sitting on a couch smiling

#3: women-led brands are ones creating lasting change

I believe women-led businesses are the ones that will reshape industries and redefine success in a healing and sustainable way. Your story and mission are what guides your brand and I make it reflect your strength and individuality.

Janelle sitting on a couch smiling

Honeyfig manifesto

Some Brands Set Your Soul On Fire

You know the kind.

The one that anticipates your needs, sometimes loooong before you know they’re there.

The one that feels like a friend – that one you don’t speak to for days, weeks or months, but when you reconnect, it’s like no time has passed at all.

The one that feels like a gentle hug on a rough day, and a warm blanket on a cold morning.

The one that always welcomes you with open arms and makes you feel like you’re the only person in the world, even if just for a moment.

The one that gets it – your dreams, your fears, your secrets, your inside jokes and is your cheerleader, and your inspiration, all wrapped in one.

The one that changes you, embraces you, empowers you, excites you, moves you, understands you, and challenges you.

You know… the kind of brand you want to experience over and over and over.

That is the kind of brand we build.  
Because that is the kind of brand we are.

LET’S BUILD THAT BRAND

view project

Meet Us

Meet Us