Janelle sitting on a couch smiling

Wild One Coffee Co

services

Brand Strategy

Branding

Menu & punch card design

Wild One Coffee Co

the consult

Michele came to me during the early stages of opening her drive-thru coffee shop determined to create a brand that stood out in Alaska.

Project goals

01

Create a brand that embodies the unique spirit of everyones inner wild one.

02

Design an identity that makes her shop stand out against her competitors.

03

Bring a playful, girly, and energetic feel to the coffee shop industry.

Janelle sitting on a couch smiling

moodboard

BUBBLY

CHARISMATIC

PLAYFUL

FUN

Wild One Coffee Co

creating the brand

When you’re working with bubble letters, there’s a fine line between old school groovy, kawaii girlie, kindergarten class, and where we wanted to be.

To get the logo just right, I customized the letters to give them a melty, squishy, imperfect look. Since this brand embodies uniqueness, I created a collection of alternative logos that played off of the original to give enough variety without losing consistency.

“Janelle and her team are amazing listeners and take feedback very well! All of the tools I received during the process is MUCH MORE than I was expecting.”

Wild One Coffee Co

Coffee Shop

Janelle sitting on a couch smiling

The hot goss

“Janelle and her team are amazing listeners and take feedback very well! All of the tools I received during the process is MUCH MORE than I was expecting.”

Wild One Coffee Co

Janelle sitting on a couch smiling

The hot goss

“Janelle and her team are amazing listeners and take feedback very well! All of the tools I received during the process is MUCH MORE than I was expecting.”

Wild one coffee co ✿ coffee shop

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Meet Us

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