Wild One Coffee Co

The Consult

Wild One is a drive-thru coffee shop in Alaska that aims to be that little pick-me-up that turns your day around. Their vision is to create a space where, from the moment you drive up, you feel a welcoming and genuine energy that stays with you. They’re fast, without ever making you feel rushed. Wild One is a spot you’ll look forward to, no matter how busy your day gets.

Project Goals

01

Create a brand that encourages everyone’s inner wild one to come out.

02

Design an identity that makes Wild One stand out against it's competitors.

03

Bring a fun, flirty and bubbly energy into the coffee shop industry.

creating the brand

The vision was to create something bold, playful, and a little wild; a brand that felt as unique as your inner wild one.

To capture Wild One’s playful, bubbly spirit, I gave the logo a melty, imperfect style so it felt like it had movement to be molded into anybody's inner wild one. The bold, chunky fonts add to this fun energy, making the brand feel inviting and memorable. We went with a pink color palette to bring in a fresh, vibrant feel that stands out in the Alaskan coffee shop crowd.

“Janelle and her team are amazing listeners and take feedback very well! All of the tools I received during the process is MUCH MORE than I was expecting.”